Contact:	Nickelodeon	Nickelodeon	Green Giant	Pandol
	Jonathan Finn	Joanna Roses	Pam Becker	Anthony Stetson
	212-846-4082	212 846-7326	763- 764-2470	661-725-3755
	jonathan.finn@nick.com	joanna.roses@nick.com

NICKELODEON EXPANDS PORTFOLIO OF LICENSED HEALTHY

FOODS WITH GREEN GIANT AND PANDOL BROS., INC.

Deals Add Nick Character Branded Green Beans, Broccoli,

Corn and Grapes to Produce Menu

NEW YORK – May 29, 2007 – Nickelodeon & Viacom Consumer Products (NVCP) is adding new partners to its already extensive roster of healthy foods partners. New national deals with General Mills’ Green Giant brand and Pandol Bros., Inc. will bring Nickelodeon’s leading characters to frozen and canned vegetables, and fresh grapes which will be sold at major grocery outlets nationwide beginning late summer. 

Nickelodeon, the number-one entertainment brand for kids, began licensing its most popular characters to be used on packages of fruits and vegetables in 2005 to help encourage healthier diet and lifestyle choices for kids and parents. Since the launch, the company has extended the initiative over the last three years to include many of its most popular characters on spinach, carrots, darling clementines, cherries, apples, pears, peaches, plums, nectarines, raisins and organic edamame. 

According to a recent Nickelodeon study, kids are more likely to ask for fruits and veggies in the supermarket today than in 1998.  Among kids 6-14, 38 percent of kids ask for fruits and vegetables in the supermarket today, up from 1998 where it was only 6 percent of kids.

“Adding Green Giant and Pandol Bros., Inc. to our healthy foods partnerships is a huge milestone for Nickelodeon”, said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. “We’re thrilled to unite the Nickelodeon brand with the power of Green Giant, bringing together iconic characters for the first time, SpongeBob SquarePants, the Green Giant and Sprout.” 

Green Giant recently showcased the new Nickelodeon SKUS for the first time, at the Food Marketing Institute (FMI) Show held in Chicago, IL. The first products to arrive at retail will be 19-ounce bags of low-fat frozen vegetable blends in light sauces that appeal to kids palates at 45-60 calories per serving. The blends include green beans as well as broccoli and corn. The packaging features the iconic Green Giant character as well as SpongeBob SquarePants on green beans, and top preschool properties Dora the Explorer and Diego from Go, Diego, Go! on broccoli and corn. The packaging also includes collectible stickers featuring the Nick characters, enabling parents to reward kids for eating their vegetables. Later in 2007, Green Giant will also begin to distribute canned corn and green beans that feature the characters on-pack.

"Parents tell us that they look for motivating ways to encourage their kids to eat vegetables.  Teaming the Nickelodeon characters with Green Giant vegetables through packaging offers parents extra tools to teach their kids healthy habits,” says Jon Nudi, Marketing Vice President, Green Giant.

Starting this month, Pandol Bros., Inc. will begin to distribute SpongeBob SquarePants branded packages of Mexican-harvested grapes to major grocery stores and warehouse clubs nationwide. United States-grown SpongeBob SquarePants packages of seedless grapes will begin to ship in July when they come into season. Pandol also has rights to produce Dora The Explorer and Go, Diego, Go! branded product.

Added Brodsky, “As we head into the summer, fresh grapes are a fantastic, easy-to-travel, healthy snack for kids. Using our characters on fresh fruit has increased sales for current partners and we’re confident that combining our most popular characters with Pandol’s extensive grape distribution in major grocery chains will result in more shoppers picking up fresh fruit for their kids.”

Anthony Stetson, sales manager, Pandol Bros., Inc. stated, “As we enter our first licensing agreement with Nick, we’re excited to have such popular characters on our tasty healthy snacks. This agreement is a milestone for us as an industry leader and like Nick we are dedicated to providing nutritional fruit to children’s daily diet.”

Using its characters to encourage kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids.  The network has committed more than $30 million and 10 percent of its non-programmed airtime to health and wellness messaging.  In addition, over the past two years, the network has awarded approximately $2.5 million in grants and through its “Let’s Just Play Giveaway” to schools and after-school programs to help provide resources that will create and expand opportunities for physical play.

This year marks the fifth year of Nickelodeon’s award-winning, “Let’s Just Play” pro-social initiative, which is a multi-media campaign that empowers kids to recapture the spirit and benefits of active play for themselves and their communities.  The campaign builds on Nickelodeon’s success connecting with kids through all its lines of business including online, magazines and on-air messaging.   Nickelodeon’s “Let’s Just Play” campaign, working with the Alliance for a Healthier Generation, the Boys and Girls Clubs of America and others, reaches millions of young people across the country to promote healthy lifestyles among kids and communities. Over the past three “Worldwide Days of Play,” Nickelodeon has gone dark to encourage more than 1 million kids to get up, get out and get active.

In November 2005, “Let’s Just Play” entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity.  The three organizations combined forces on a comprehensive media and public awareness campaign: the Let’s Just Play Go Healthy Challenge.  Nickelodeon is using its Let's Just Play Go Healthy Challenge to motivate kids with real role models, to enhance and better their lifestyles with play.  Through the Let's Just Play Go Healthy Challenge, kids are contributing to a movement on the childhood  obesity issue through real life participation.  The second season of the Let’s Just Play Go Healthy Challenge launched on-air in April 2007, and to date, more than 221,000 kids have pledged to “go healthy” as part of the initiative.

For more information on Nickelodeon and the “Let’s Just Play” campaign, visit www.nick.com/letsjustplay.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Green Giant

Green Giant started out in Le Sueur, Minnesota as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company’s first year.  For the past 100 years, the Giant’s Valley is where the freshest and greatest-tasting vegetables are grown and picked at the peak of perfection. The wide range of Green Giant vegetable varieties include bagged and boxed classic frozen vegetables, frozen side dishes and canned vegetables.

About Pandol Bros., Inc.

Pandol Bros., Inc. is a family owned company based in California that specializes in marketing premium quality table grapes throughout the year.  Through sources in California, Washington, Chile, Mexico and Brazil the Pandol organization grows, markets and distributes over 10 million packages of table grapes and other fresh fruits annually.  Pandol markets to major retailers and distributors, as well as smaller regional outlets, in the United States and throughout the rest of the world.  Founded in 1957 the Pandol sales organization has a reputation for value, integrity and reliability.